DOMAIN NAME In the fight for attracting consumer preference, your domain name can become a very handy tool. Focused understanding of your consumer with a pinch of creativity, can help you in choosing the right domain name for your ecommerce store.
We believe the following domain name resources can give you out-of-the-box domain name ideas:
Easy to Remember & Easy to Spell:
Domain name should be lucid & your visitor should easily remember it. Use simple words that are spoken very often by your audiences. Choosing a domain name that is easy to remember may help in discounting the efforts spent by your prospects in coming back to your store.
Incorrect spelling can cost you dearly in ecommerce. In choosing a domain name, be careful about the spelling. Any mistake while typing your domain name may divert a visitor to your competitor web site. Choose a domain name that is short and easy to spell.
Single Name:
In case you require a domain name that comprises of more then one word, do not use space or any other divider, like hyphens or underscore, to differentiate the words. Visitors are more tempted to type a combination of words without using space or any other dividers.
Extension:
45% of total domain registrations have a “.COM” extension (Source: Verisign). Online shoppers are more likely to type .COM as domain name extension while shopping online. Hence, while choosing your domain name, look for dot COM extension.
However, the domain name may be given a priority over the domain extension. Highlight the entire domain name, with its extension, in branding your store, especially when you do not have a .COM extension in your domain name.
What Should a Domain Name Represent?:
A major dilemma in choosing a domain name is the choice between business name, brand name and business expertise. We believe domain name choice depends on your business goals and the anticipated business future:
- If your store specializes in one business category and does not plan to expand to other business categories, then your can use your specialization in the domain name. For example: if your ecommerce store would specialize in selling all kinds of sports shoes then you can use www.SportsShoesAtoZ.com as a domain name.
- On the other hand, if you are planning to expand your business into other diverse business categories (say books, electronics), then it is advisable to create an attractive Brand Name for your store. Using proprietary name would allow you to sell diverse products in your ecommerce store.
In brief, your business strategy and goals should be kept in mind before choosing a domain name
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